Terms of Service

These Terms of Service ("Terms") govern your access to and use of the Artara website at artara.ai and related domains, emails, and services (together, the "Service"). The Service is operated by Platform China (HK) Art Limited, a company incorporated in Hong Kong ("Artara", "we", "us", or "our").

By creating an account, starting a free trial, or purchasing a subscription or report, you agree to these Terms and to our Privacy Policy and Refund Policy. If you do not agree, please do not use the Service.

1. What Artara Is

Artara is an art curation service inspired by Eastern philosophy. It draws on the classical idea of the Five Elements (wood, fire, earth, metal, water) as a framework for self-reflection, and pairs it with carefully selected artworks to offer daily "art energy" moments of inspiration and renewal. Using the profile details you provide (such as your date, time, and place of birth), the Service creates personalised content, including daily reflections, curated artwork recommendations, life-rhythm charts, and in-depth reflective reports. Some content, including certain reports, is generated or assisted by artificial intelligence.

2. Important Disclaimer — For Reflection and Inspiration Only

Please read this section carefully.

• All reflections, reports, artwork pairings, and recommendations provided by Artara are for personal reflection, artistic inspiration, and enjoyment only.
• The Eastern philosophical ideas behind Artara are cultural and artistic frameworks, not scientific methods. We make no claim that any content describes your personality accurately or anticipates future events.
• The Service does not provide medical, psychological, legal, financial, investment, career, or relationship advice. Do not use it as a substitute for advice from qualified professionals, and do not make important life, health, financial, or legal decisions based solely on content from the Service.
• If you are experiencing emotional distress or a crisis, please contact a qualified professional or your local emergency services.
• AI-generated content may contain errors, inconsistencies, or content that does not apply to you.

3. Eligibility and Accounts

3.1 You must be at least 18 years old to use the Service.

3.2 You may create an account with your email address. We use magic-link and password sign-in. You are responsible for keeping access to your email account and password secure, and for all activity under your account.

3.3 You agree to provide accurate information. Personalised content depends on the birth date, birth time, and location you enter. We are not responsible for inaccurate content caused by incorrect information.

3.4 You may only create an account for yourself. If you enter another person's profile details (for example, for a relationship reflection report), you confirm that you have their permission to do so.

4. Free Trial

4.1 New users may receive a 7-day free trial that gives access to daily insights and daily insight emails. No payment details are required to start the trial.

4.2 When the trial ends, access to premium features stops unless you purchase a subscription. You will not be charged automatically when the free trial ends.

4.3 We may send you emails near or after the end of your trial to remind you of the available plans. You can unsubscribe from marketing emails at any time.

4.4 We may change, limit, or end free trial offers at any time, and may limit trials to one per person.

5. Subscriptions and One-Time Reports

5.1 Subscription plans. We currently offer the following plans (prices in USD, including applicable taxes):

The features included in each plan are described on our Plans page. Yearly subscriptions currently include the Career Blueprint, Love Dynamics, and The Artara Life Scroll reports at no extra cost.

5.2 Automatic renewal. All subscription plans (Monthly, 6 Months, and Yearly) renew automatically at the end of each billing period at the then-current price, and the payment method on file is charged, until you cancel. Before renewing a 6-month or yearly plan, we will send you a reminder by email.

5.3 Cancel anytime. You can cancel any plan at any time from your account's billing settings or by contacting us at support@artara.ai. Cancellation stops future renewals. You keep access to paid features until the end of the billing period you have already paid for. Except as set out in our Refund Policy, we do not give refunds or credits for partial billing periods.

5.4 One-time reports. Individual reports (Career Blueprint, Love Dynamics, The Artara Life Scroll) are sold as one-time digital purchases at the price shown at checkout (currently $29.99 each). They are generated for you and delivered digitally after purchase.

5.5 Price changes. We may change our prices. Any change to your subscription price takes effect at your next renewal, and we will notify you at least 14 days in advance. If you do not agree to the new price, you can cancel before the renewal date.

6. Payments, Taxes and Our Reseller

6.1 Our order process is handled by our online reseller and Merchant of Record, Stripe, which processes all payments, calculates and collects applicable sales taxes (such as VAT, GST, or US sales tax), and handles payment-related enquiries and returns. Stripe provides this service to customers under its Link brand, so your checkout, receipts, and invoices will show your purchase as "Sold through Link", and your card statement will show the charge as LINK.COM* ARTARA.AI.

6.2 Displayed prices include applicable sales taxes (such as VAT or GST). The final amount is shown before you confirm your purchase. In some jurisdictions (for example, certain US states), local rules may require taxes to be shown separately at checkout.

6.3 If a payment fails, we or our payment provider may retry the charge. If the payment still cannot be collected, we may suspend or downgrade your subscription.

7. Refunds

Refunds are governed by our Refund Policy, which forms part of these Terms. Nothing in these Terms limits any rights you have under mandatory consumer protection laws in your country of residence.

8. Acceptable Use

You agree not to:

• copy, scrape, resell, redistribute, or publicly share paid content except for personal, non-commercial sharing (for example, sharing an insight on social media with attribution);
• use bots, scrapers, or automated means to access the Service;
• try to break, probe, or bypass the Service's security, authentication, or access controls;
• share your account or use someone else's account;
• use the Service for any unlawful purpose, or to harass, defame, or harm others;
• reverse engineer the Service, except where the law allows it.

We may suspend or terminate accounts that violate these rules.

9. Intellectual Property

9.1 The Service, including its software, design, text, interpretations, reports, trademarks, and the "Artara" name and logo, is owned by us or our licensors and protected by intellectual property laws.

9.2 Artworks. Artworks in the Service's core collection come mainly from public-domain collections and open-access museum programmes, and are credited where possible. Content about current exhibitions (such as Artara Radar) may include images, embeds, or links provided by galleries, museums, artists, or third-party platforms. Those images remain the property of their respective rights holders and are shown for informational, commentary, and reference purposes.

9.3 Your licence. Subject to these Terms and payment of applicable fees, we grant you a personal, non-exclusive, non-transferable, revocable licence to access and use the Service and your personalised content for your own non-commercial use.

9.4 Copyright concerns. If you believe content on the Service infringes your rights, please contact support@artara.ai with the details, and we will review your request promptly.

10. Your Data

We process your personal data, including your birth date, birth time, birth location, and current location, as described in our Privacy Policy. We use these details to generate your personalised content, and we do not sell your personal information.

11. Changes to the Service

We are continually improving Artara. We may add, change, or remove features. If we remove a material paid feature during your paid billing period, we will make a reasonable effort to provide an equivalent feature or a pro-rated refund.

12. Termination

12.1 You may stop using the Service and request account deletion at any time by contacting support@artara.ai.

12.2 We may suspend or terminate your access if you materially breach these Terms, if required by law, or if we discontinue the Service. If we discontinue the Service for reasons other than your breach, we will refund any prepaid fees for the unused period.

13. Disclaimer of Warranties

To the fullest extent permitted by law, the Service is provided "as is" and "as available", without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement. We do not guarantee that the Service will be uninterrupted, error-free, or that daily emails will arrive at a particular time.

14. Limitation of Liability

To the fullest extent permitted by law:

• we are not liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, data, or goodwill, or for decisions you make based on content from the Service;
• our total liability for any claim relating to the Service is limited to the amount you paid us in the 12 months before the claim arose, or USD $100, whichever is greater.

Some jurisdictions do not allow certain limitations of liability, so some of the above may not apply to you. Nothing in these Terms excludes liability that cannot be excluded by law.

15. Governing Law and Disputes

These Terms are governed by the laws of the Hong Kong Special Administrative Region. Any dispute will be subject to the non-exclusive jurisdiction of the Hong Kong courts. If you are a consumer, you also keep the protection of the mandatory laws of your country of residence and may bring claims in your local courts where the law allows it.

Before starting any formal proceedings, please contact us first at support@artara.ai so we can try to resolve the issue informally.

16. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email or through the Service at least 14 days before they take effect. If you continue to use the Service after the changes take effect, you accept the updated Terms.

17. Contact

Email: support@artara.ai